Is YOUR website mobile-friendly?
Y’know, I remember back in the 90’s (don’t judge) when the first “user-friendly” websites started coming online, complete with their cheesy GIF’s and horrific layouts. And they were considered “must-haves” for everyone who wanted to own a website! Fast-forward to today: the tech that’s available to anyone wanting to build a website allows the average person to construct a great-looking site with not much effort. I’ve even been beta-testing a new service that literally takes your existing blogs, social media posts, videos and color preferences and builds a website on-the-fly – one that’s automatically and constantly updated with your latest content. So far, it seems to do pretty darn well at creating clean-looking, attractive sites with very little effort. Crazy stuff!
I bring this up because there are still sites out there even today that make it difficult for their visitors to navigate their content, given the wide variety of devices that we all use to surf online. There are smart phones of all sizes, tablets, laptops and desktops with massive screens. If I need to visit a site on my smart phone, the LAST thing I want to be doing is pinching and zooming in and out and scrolling all over the place just to be able to read text or find what I’m looking for. That’s a major red flag that’s going to cause you to LOSE your visitors and potential customers in a heartbeat.
Test it out for yourself: if you have a website, visit it using your laptop, then again with your smartphone, tablet and desktop. See how it looks on each one. If you don’t have a website, test it out on our site here. You’ll see how the images and text, while remaining the same, will be laid out differently based upon the device you’re using. That’s “mobile-friendly”.
More than ever before, it’s important that your website be mobile-friendly or, as we call it in the biz, “responsive”. This means that no matter what device, screen size or resolution someone is using when they visit your website, the site will automatically adjust its own layout to make sure that it’s easy to read and navigate on that particular device.
If your site isn’t mobile-friendly, you’re doing your visitors an incredible disservice by making it difficult for them to explore your content. They’ll get frustrated and give up within seconds – I’ve done that myself on countless sites in the past several months alone.
If you have a website you’d like to upgrade to mobile-friendly status, we can help you with options. If you don’t yet have a website and would like to bring it into this world ready to rock with today’s technology, we can help design one for you or even recommend several DIY site-building services if you’d like to try your hand at it yourself. Either way, feel free to contact us and explore the wide range of web design options!