case study: peter edwards ambient,
PETER EDWARDS AMBIENT is a musician who creates dark, cinematic soundscapes using unusual sound effects and brooding atmospheric pads. We originally designed the CD packaging and logos for his debut album, suspended.Lucidity, in 2015, along with videos for his YouTube channel. We also set up his social media channels (which he updates on his own).
Peter recently contacted us to work on the album art for his all-digital release, Singularities, as well as development of a basic website to feature his music.
Website Development (2016)
We built Peter a responsive website which features his music and provides links for fans to listen and purchase his work. He wanted it to be minimalistic in look and feel, and to mainly focus on the music.
Packaging & Graphic Design (2015, 2016)
Peter likes album materials to utilize lots of numbers – in fact, he embeds secret messages on his CD’s and within the artwork that astute code-breakers can decipher and use to lead them to free downloads and prizes. We went with a dark, abstract theme that reflected the tone and mood of the music.
Another element we enjoyed was customizing the UPC code on the album. These scannable boxes are included on almost every product these days, and almost always look the same – boring! So we spiced it up by making the image look like it was disintegrating into random numbers and floating away. We also created the design for a USB card drive that was sold along with the CD as an exclusive package.
For Peter’s YouTube channel, we created teaser videos for the album, as well as official videos for all of his album tracks, using still images and adding custom voice production to the music.
Social Media Development
We set up and designed Peter’s social media channels to match his album theme, keeping the overall look and feel consistent across all channels:
Facebook | Instagram | Twitter